CHANGE OF VENUE! The 9 Best B2B Lead Generation Practices More Leads @ Less Cost

Come join us for a panel discussion and learn about the latest advancements in lead generation and qualification. Hear from some of the best marketing minds on how to grow a qualified prospect database ultimately impacting your sales team’s efficiency and your company’s growth. You’ll take away innovative approaches for tackling today’s prospecting challenges and you’ll receive new and emerging tools for addressing some of your pressing business problems. Finally, this session will reveal what best practices some B2B marketers are using to improve lead generating techniques by challenging the marketing environment.

March Speakers:

John M. Coe

President of The Sales & Marketing Institute, a B2B marketing consulting and training firm in Scottsdale will share with you the lead generating techniques he has perfected over the last 25 years for clients across the nation. He brings many years of agency related experience as well as his experience managing all lead generation campaigns for IBM North America. You’ll learn about new list sources as well as ways to screen potential prospects. You’ll also learn how data driven creative can help you break through the clutter. John has given over 425 seminars and presentations on B2B marketing and sales worldwide, and his book, The Fundamentals of Business-to-Business Sales & Marketing, published by McGraw-Hill is now in its second printing.

Brian Chapman

Director of Marketing Communications for Honeywell Process Solutions is responsible for a 25 percent improvement in Honeywell’s global brand preference. He has held a variety of management positions at companies such as Brodeur Worldwide, Novell, and WordPerfect Corporation where he has led both business development and global public relations initiatives. Brian has a bachelor’s degree in communications from Brigham Young University. Brian will share with you his 15 years of experience in marketing, corporate communications and public relations in the high tech industry utilizing innovative tools and resources to attract qualified customers.

Don Pierson

Founder and Executive Vice President of Services for Flypaper Studio, Inc. is responsible for leading the development of Flypaper Stories, Templates and other content for the Flypaper Community. Pierson has two decades of experience in the interactive communications industry. In 2003, he founded Interactive Alchemy and as CEO drove a successful services business that fulfilled the communication and training needs of marquee clients including MetLife and United Airlines. Using the proceeds from the success of Interactive Alchemy, Pierson created a collaborative development tool called Catalyst. By 2006, Pierson identified a broader applicability for the Catalyst solution, and set out to develop what is now Flypaper. He holds a bachelor degree with honors in management from Arizona State University. Don will be talking about how your company can utilize rich media communications and technology to attract quality leads.